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Microsoft has struck a deal with Yahoo! To power its search engine for a tenure of 10 years. Through this search partnership, Microsoft takes over the core search technologies of Yahoo, under an exclusive 10 years license.
As per the deal, Yahoo sites will be featuring Microsoft’s refurbished Bing search engine, which is believed to be a paid and algorithmic search platform.
It is said that Microsoft will take care of the search force of both the concerns and Yahoo will manage the ad sales. It was also announced that even though Bing will be backing up the search technologies, Yahoo will be continuing to feature search in its properties.
Yahoo’s chief executive Carol Bartz said that this agreement has come with a great value and boatloads of money for her company as well as the users. Steve Balmer, Microsoft CEO has stated that he is really excited about this agreement.
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