A quarter of the iPad owners in UK keep the tablet at home
Posted on August 16, 2010
Portable Apple tablets are rarely taken by the iPad owners out of their homes. A study was conducted by Cooper Murphy Webb among 1034 UK Apple iPad owners to mainly understand about the usage of their Apple tablets.
About 35% of the iPad owners rarely take the tablet outside the home while 27% of the iPad owners do not even take the tablet out of their home. The survey also shows that more than half of the iPad owners, that is about 62% of them use the tablet within their home.
The study also found that Apple iPads were mainly used for reading purpose. About 31% of the iPad owners prefer to read newspapers and magazines followed by about 26% of the laptop and computer owners. Only 24% of the UK people with the Apple iPad preferred to read the same content in the printed form. Further 41% of the Apple iPad owners preferred to read books on their devices than the other devices.