Sony forced to reduce the cost of its tablet personal computers

Sony has decided to slash the cost of ‘Sony Tablet S’ by $100. The reduction is applicable to both 16 GB and 32 GB versions of the tablet.

Sony has been forced to take this action in view of the stiff competition from Android tablets. Samsung and Motorola are also giving enough headaches to Sony.

But the biggest to take on Sony is ‘Amazon Kindle Fire’ tablet, which is acclaimed to be the most gifted and enviable product, selling like hot cakes in the online stores of Amazon.

Since its inception in October 2011, ‘Sony Tablet S’ has faced mixed reactions from the public. Its strange but unique design has won the heart of many customers; but there has been criticism with its internet connectivity features. Its physical build is also not satisfactory for the customers.

Sony had already reduced the price of the tablet by $50 in December 2011. Further reduction now gives an indication that the product is not becoming as popular as hoped by Sir Stringer and other top officials of Sony.

There does not seem to be a further cost reduction at least in the UK. The current cost for 16 GB and 32 GB models are GBP 349 and GBP 429 respectively. These are, in fact, lower than those announced by ‘Dixons’ originally.